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Got a bad habit you just can’t seem to break? That’s because it’s literally wired into your brain.
Every single thought, action, and feeling changes your brain. When repeated enough times, a habit is formed. This week we’ll talk about how an advertiser in the early 1900s got half of Americans to pick up a new behavior - and make it a habit we all know today.
The power of habit: Why we do what we do in life and in business, Charles Duhill, 2012.
Smith, K. (2016). Habit formation. Dialogues Clin Neurosci, 18(1), 33–43.
Schultz, W., Apicella, P., and Ljungbergb , T. (1993). Responses of Monkey Dopamine Neurons to Reward and Conditioned Stimuli during Successive Steps of Learning a Delayed Response Task. The Journal of Neuroscience, 13(3), 900-913
Christina M.Gremel, C. M., Chancey, J.H., Atwood, B.K., Luo, G., Neve, R., Ramakrishnan, C., Deisseroth, K., Lovinger, D.M., and Costa, R.M. (2016). Endocannabinoid Modulation of Orbitostriatal Circuits Gates Habit Formation. Neuron, 93(6), 1312-1324.
Twitter: @DrJoeHanson @okaytobesmart
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It’s Okay To Be Smart is hosted by Joe Hanson, Ph.D.
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