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How one typeface took over movie posters

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Channel: Vox
Categories: English / Literature   |   Fine Arts   |   Society / Culture   |   Film   |   Social Science  
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Why Hollywood kept using Trajan.

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For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.

Read ScreenFonts, Yves’ monthly movie poster reviews: https://typenetwork.com/news


Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.

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