The Droste effect is a specific kind of recursive picture. An image exhibiting the Droste effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and so on.
The effect is named after a particular image that appeared, with variations, on the tins and boxes of Droste cocoa powder, one of the main Dutch brands. It displays a nurse carrying a serving tray with a cup of hot chocolate and a box of the same brand.
"Into the Silent Land" by Gurdonark
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