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In this video:
As of 2014, the SpongeBob SquarePants brand has generated in excess of $13 billion since the pilot episode was released about a decade and a half ago. But have you ever stopped to wonder how on Earth a cartoon about an anthropomorphic kitchen sponge came to exist in the first place and how networks were convinced that it could not only work, but be a worldwide phenomenon? Well the answer is that it took years of planning, being rejected for publication in comic book form, a Hawaiian shirt, and a fish tank.
Want the text version?: http://www.todayifoundout.com/index.php/2015/12/spongebob-squarepants-made-air/