They hate "new car" smell in China
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Chinese car buyers are not into new car smell. In fact, they hate it.
China is the biggest market for cars in the world, and foreign companies like Ford need to attract Chinese consumers. So they're doing their best to the reduce new car smell in their cars by hiring "golden noses."
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Quartz is a digitally native news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more.
China is the biggest market for cars in the world, and foreign companies like Ford need to attract Chinese consumers. So they're doing their best to the reduce new car smell in their cars by hiring "golden noses."
SUBSCRIBE: https://goo.gl/kdDpXu
FOLLOW QUARTZ:
Facebook: https://goo.gl/DsmLvx
Twitter: https://goo.gl/rY7pSX
Check out the rest of our videos: https://goo.gl/A8gZvx
Quartz is a digitally native news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more.
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