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Very Cool Sound Illusion - The McGurk Effect!

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Channel: BBC
Categories: Biology   |   Psychology   |   Science  
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More about this programme: http://www.bbc.co.uk/programmes/b00vhw1d

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can't help but integrate visual speech into what we 'hear'.

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