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What You Should Know Before Eating Another Reese's

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Channel: Mashed
Categories: Cooking   |   Fine Arts  
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Is there anything better than the heavenly mix of chocolate and peanut butter in Reese's peanut butter cups? Whether you're craving something sweet or salty, they always deliver. Let's take a look inside the history of this classic American candy.

You might think that the culinary genius behind Reese's is a lifelong candy-maker, but that's not the case at all. Harry Burnett, or H.B., Reese labored away at a long list of jobs before he ever came up with the idea of making candy. He was a factory worker, a farmer, and even the manager of a fish hatchery, all before he became a dairy farmer employed by none other than Milton Hershey.

Even then, the road to success wasn't a straight one. Reese found himself needing to make some extra cash to support his growing family, and in 1919, he met a man at a Harrisburg, Pennsylvania market who gave him a recipe and asked him to make hard candies. It didn't work, though, as the candies stuck together. So it was back to the drawing board. Reese tried making a candy bar named after his daughter as well as a coconut caramel bar, and then he finally started making candies with various centers covered in chocolate. Originally, the chocolates came in assorted boxes, and the centers included cherries, dates, coconut, and, of course, peanuts. That last one was the foundation of a great idea.

Watch this video Before Eating Another Reese's!

#Reeses #Candy

Unlikely beginnings | 0:00
A match made in heaven | 1:17
Too hot to handle | 2:17
Keeping it simple | 3:10
Counterintuitive ad campaign | 4:00
E.T. phone Reese's | 5:27
Peanut butter ratios | 6:39
The Reese's candy converter | 7:31
Replacing bad Reese's | 8:25
The science behind it | 9:26

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