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What You Should Know Before Eating Another Twix

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Channel: Mashed
Categories: Cooking   |   Fine Arts  
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Twix has been a staple on grocery store shelves and candy racks for a long time, and it's possible you don't even really think about it anymore... except to enjoy it. But Twix candy has a fascinating story behind it.This is the untold truth of Twix.

We're so familiar with it that the name "Twix" has ceased to be weird, but it is a pretty strange name when you think about it. It's not like Snickers or Almond Joy those are real words that make sense. So what's with Twix? It doesn't seem to mean anything, and it's not really related to what's in the wrapper... or, is it?

The name Twix is likely a combination of two words, like "brunch." No one really seems sure, but it's likely either a combination of "twin" and "stix" or "twin" and "mix." "Mix" doesn't seem to make a whole lot of sense at first glance, but some of the earliest marketing campaigns stressed the mix of goodness beneath the chocolate coating, so it's a possibility.

And strangely, it wasn't even called Twix in most European countries. It first hit the shelves as the even more oddly-named Raider, until it was changed to Twix in 1991.

Some candy bars are the sort of thing that get shared across generations with decades of history. By comparison, Twix is pretty much a baby.

The candy we call Twix was created in 1967, and it didn't come out of America, but out of the Mars company in England. Mars, by the way, is the same company that gave us favorites like Snickers and Starburst.

Twix didn't even make it to American shores for years. In fact, it wasn't until 1979 that Americans finally got a taste of what would become a national favorite. By the early 80s, Mars was looking for a way to make Twix even more popular, and that's when peanut butter Twix first came on the scene. The rest is history, as they say.

Watch the full video to hear more about what you should know before eating another Twix.

#Twix #Candy

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