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Sooner or later, I was going to get around to this: it's one of the most famous experiments in linguistics. •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: https://lingthusiasm.com/post/175127434871/lingthusiasm-episode-21-what-words-sound-spiky
Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
(Those are affiliate links that give a commission to me or Gretchen, depending on country!)
Graphics by William Marler: https://wmad.co.uk
Audio mix by Graham Haerther: https://haerther.net
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