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Why good ideas get trapped in the valley of death and how to rescue them

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Channel: TED-Ed
Categories: Society / Culture   |   Environmental   |   Science   |   Social Science  
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Explore why zero-carbon technologies are vulnerable to the valley of death in product development and how we can change it.

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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes thats ok if they dont work, dont fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.

Directed by Lisa LaBracio
Animation and art direction by Lusa M H Copetti, Hype CG

In partnership with Bill Gates, inspired by his book "How To Avoid A Climate Disaster": http://bit.ly/PlanForZero

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View full lesson: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them
Dig deeper with additional resources: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them#digdeeper

Animator's website: https://www.hype.cg/
Music: https://soundcloud.com/aim-music
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