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Why Nike Air Jordans Are So Expensive | So Expensive

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 Economics   |   Society / Culture   |   Social Science   |   Sports
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Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

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Why Nike Air Jordans Are So Expensive | So Expensive

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