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Red-violet is a deep tone of rosy magenta. It may also be considered a reddish tone of purple or a bluish tone of rose.

On the old fashioned, now obsolete red-yellow-blue pigment color wheel (in which red, yellow, and blue were regarded as the primary colors and orange, green, and violet were regarded as the secondary colors), red-violet was a tertiary color between red and violet on the red-yellow-blue pigment color wheel and thus was the equivalent of pigment purple. The other tertiary colors on a red-yellow-blue (RYB) color wheel were called blue-violet, blue-green, yellow-green, yellow-orange, and red-orange.