The Psychology Behind the World's Most Recognizable Sounds | WIRED

Two sonic branding experts explain the thinking behind some of the world's most recognizable sounds.

Featuring:
Andrew Stafford - Co-Founder & Director at Big Sync Music
Steve Milton - Founding Partner at Listen

Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7

CONNECT WITH WIRED
Web: http://wired.com
Twitter: https://twitter.com/WIRED
Facebook: https://facebook.com/WIRED
Pinterest: https://pinterest.com/wired
Google+: https://plus.google.com/+WIRED
Instagram: http://instagram.com/WIRED
Tumblr: http://WIRED.tumblr.com

Want even more? Subscribe to The Scene: http://bit.ly/subthescene

ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

The Psychology Behind the World's Most Recognizable Sounds | WIRED

Starring: Andrew Stafford and Steve Milton

Sounds include: THX, Mac Startup, Safari Download Sound, Basso Error Message, Funk Error Message, Trash, Windows 95 Startup, Windows 95 Shutdown, AOL Dialup, iPhone Text Alert, Marimba, Nokia Ringtone, T-Mobile Sound, Skype Ringtone, Skype Hangup Sound, iPhone Send/Receive, Facebook Messenger Ding, Slack Message Received, iPhone Typing, Sega, Playstation, Playstation 3, Xbox, EA Sports, Intel, MGM Lion, NBC, Law and Order