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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

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Channel: Business Insider
Categories: English / Literature   |   Cooking   |   Economics   |   Society / Culture   |   Social Science  
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In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?

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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

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