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The Apple That Changed The World | Planet Money | NPR

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 Economics   |   Society / Culture   |   Social Science
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Description

The mid-20th century was a bad time to be an apple lover. The produce section of supermarkets only had a few apples, and one stood tall above the rest: Mealy, and tough-skinned, it was the Red Delicious.

Back in those days, apples were a commodity, and the race to provide apples at the lowest price suppressed prices for all apple growers and discouraged apple innovation. A few things helped change that world for the better — and chief among them was the discovery of the Honeycrisp.

This is the story of that miracle apple and the innovation that made the business of better apples sustainable — all while hastening the downfall of the Red Delicious.

This also happens to be the last episode of Season 1 of Planet Money Shorts. "What is Planet Money Shorts?" you ask yourself under your breath in your open office. "A video series you can watch right here," we joyously reply.

LISTEN to the original 'Planet Money' podcast episode here: https://n.pr/2EClZFA
SUBSCRIBE TO 'PLANET MONEY SHORTS': http://bit.ly/2o5dHjo
SUBSCRIBE TO 'PLANET MONEY': http://n.pr/2Eq8WMl
WATCH MORE NPR VIDEOS: https://www.youtube.com/npr

Host
Dan Charles

Producers
Bronson Arcuri
Ben Nadaff-Hafrey

Editor
Bronson Arcuri

Audio Engineer
Josh Rogosin

Director of Photography
Mito Habe-Evans

Additional Videography
Nikolai Hammar

Cast
Bronson Arcuri
Ben Nadaff-Hafrey
Marcie LaCerte
Alex Goldmark
Neal Carruth
Aviva DeKornfeld
Camilla Franklin
Sally Helm
Sarah Gonzalez


Series Creative Director
Mito Habe-Evans

Consulting Producers
Alex Goldmark
Bryant Urstadt

Executive Producer
Keith Jenkins

Special Thanks
Gourmet Fresh

Archival Media
AP Images
Brooklyn Bridge Park
Prelinger Archive

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ABOUT NPR
NPR connects to audiences on the air, on demand, online, and in person. More than 26 million radio listeners tune in to NPR stations each week and more than 36 million unique visitors access NPR.org each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR is also the leading publisher of podcasts, with 36 original shows and an average of 4 million listeners per week. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR's live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.

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