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Why The Price Of Coke Didn't Change For 70 Years | Planet Money | NPR

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Channel: NPR
Categories: Economics   |   Society / Culture   |   Social Science  
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Description

The thing about prices is they tend to change. But for 70 years, between 1886 and the late 1950s, the price of a Coca-Cola was a shiny nickel.

Think about how crazy that is: Between 1886 and the late '50s, you had two world wars, prohibition, the Great Depression. But through it all, one constant in life was the nickel Coke.

This is the story of how two lawyers from Chattanooga struck a deal with the president of Coca-Cola that led to the company's pricing lockdown. With re-enactments from our very own Robert Smith & Nick Fountain, it's the fourth episode of Planet Money Shorts.

LISTEN to the original 'Planet Money' podcast episode here: https://n.pr/2mvu5fh
SUBSCRIBE TO 'PLANET MONEY SHORTS': http://bit.ly/2o5dHjo
SUBSCRIBE TO 'PLANET MONEY': http://n.pr/2Eq8WMl
WATCH MORE NPR VIDEOS: https://www.youtube.com/npr

Host
Noel King

Originally Reported By
David Kestenbaum

Producers
Bronson Arcuri
Ben Naddaff-Hafrey

Editor
Bronson Arcuri

Illustrations
Marcie LaCerte

Additional Videography
Nickolai Hammar

Cast
Nick Fountain
Julia Melfi
Robert Smith

Series Creative Director
Mito Habe-Evans

Consulting Producers
Alex Goldmark
Bryant Urstadt

Executive Producer
Keith Jenkins

Special Thanks
Fawkner Bar
Darrick Hamilton
The New School

Archival Media
The Coca-Cola Company
Prelinger Archives


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